Marketing
講師：平久保仲人
（ニューヨーク市立大学ブルックリン校経済学部マーケティング助教授）
“Essentials of Management” is a program series designed to help business persons acquire basic knowledge of business in English. “Marketing”, one course in this series, focuses on developing marketing knowledge from basic concepts to analysis at the MBA level in English.
In recent years, economic situations are changing drastically. In such situations, there is a big difference in the achievement between enterprises (individuals) that practice “marketing” and those that do not. The series of lectures cover the basic and the application of the marketing concepts showing the number of examples.
